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Location Announcement: The Proud Archivist, Shoreditch

We are very happy to announce a great location which fits the forward-looking nature of this year’s Analyst Relations Forum.

Speaker Announcement: Allen Valahu

Allen Valahu is Global Industry Analyst Relations Managing Director for Accenture. Allen will join a panel of leading tech industry marketing executives who “get” the new generation influencer and have some great ideas how to manage next generation analyst relationships within their marketing strategies.

Speaker Announcement: Naveen Rajdev

Naveen Rajdev is the Chief Marketing Officer for Wipro Limited. Naveen will join a panel of leading tech industry marketing executives who “get” the new generation influencer and have some great ideas how to manage next generation analyst relationships within their marketing strategies.

Keynote Announcement: Phil Fersht

If you are talking about future looking people, we have just the keynote for that. As founder of HfS Research, Phil Fersht has been making waves in the IT research industry for years. We are honoured to be able to welcome Phil to the Analyst Relations Forum 2015 as our keynote speaker!

  • “The AR Forum is a great event and one that is firmly on my calendar every year”

    "As an AR Professional, the annual AR Forum is a valuable experience providing insight in to industry issues, best practices and most importantly, a fantastic opportunity to catch up and engage with peers."

    - Caroline Dennington, Symantec

  • “The AR Forum is a much-needed event for AR professionals”

    “The AR Forum is a much-needed event for AR professionals, especially for the many of us who run solo programs. I found lots of new ideas for doing things differently as well as validation of the things we are doing right. The networking and connections are invaluable.”
    -Robin Schaffer, UNIT4
  • “The AR forum had an impressive attendee list of AR professionals representing many of the leading IT companies across Europe”

    “The forum covered interesting, relevant topics that are crucial to the successful management of modern day AR. The sessions encouraged the sharing of ideas and best practices. They also highlighted the value that analyst firms, both large and small, can bring to clients. In addition it provided a great networking opportunity. All in all a great event!”
    -John Burton, EPAM Systems
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Allen Valahu

Allen Valahu is Global Industry Analyst Relations Managing Director at Accenture, where he has held media relations and corporate communications roles since 1998.

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Naveen Rajdev

As the Chief Marketing Officer for Wipro Limited, Naveen Rajdev is responsible for Wipro’s brand, communications, analyst relations, media and public relations, digital marketing and business marketing globally.

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Phil Fersht

Phil Fersht is founder and Chief Executive Officer at HfS Research. He is an acclaimed author, analyst and visionary in Global Business Services and Outsourcing, the Digital Transformation of enterprise operations and talent strategies.

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Dariusz Bazeli

Dariusz Bazeli is General Manager at Geoban Poland, part of the Santander Group.

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Daniel Dines

Daniel Dines is the Founder and CEO of UiPath, the vendor of RPA software that powers the intelligent process automation solutions offered by few of the most technology savvy BPO firms.

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Pascal Baker

Pascal Baker is co-founder and head of sales of Symphony Ventures, a company which exists of experienced practitioners and experts in automation, Artificial Intelligence (AI) and innovative resourcing solutions.

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Shashank Kulkarni

Shashank Kulkarni is CEO of ARinsights, the company that markets the ARchitect software platform for Analyst Relations. 

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Camille Mendler

Camille Mendler is Lead Analyst in Ovum’s Enterprise Services team, and has 20 years’ multi-disciplinary experience in global telecommunications. She is a frequent speaker, moderator, and commentator on telecoms industry issues.

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Tim O’Sullivan

Tim O’Sullivan manages the Deloitte Digital Transformation AR program globally.

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Richard Holway

Richard Holway MBE is chairman of TechMarketView LLP, and is considered to be one of the UK’s leading ICT analysts.

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Debleena Paul

Debleena Paul is Industry Analyst Relations Lead for SapientNitro Europe, and a board member for the Institute of Industry Analyst Relations (IIAR).

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Henrietta Lacey-Gutsell

Henrietta Lacey-Gutsell is Senior Global Analyst Relations Manager at CGI, with more than ten year’s experience in Analyst Relations.

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Tom Reuner

Tom Reuner is Managing Director for IT Outsourcing Research at HfS. Tom is responsible for driving the HfS research agenda for the “As-a-Service Economy” across SaaS applications, cloud eco-systems and IT .

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Guy Kirkwood

Guy Kirkwood is an highly experienced authority on robotic process automation (RPA).

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Duncan Chapple

Duncan Chapple is senior vice-president at Kea Company. Duncan helps high-growth companies to use relationships to influence customers, channel partners and third-party sales recommenders like analysts, advisors and consultants.

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William Tincup

William Tincup is co-founder and Principal Analyst at KeyInterval Research. He is one of the leading thinkers on the intersection of HR and technology. William has been blogging about HR related issues since 2007.

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| Check back often, more announcements will follow! |


  • 08:30 Welcome and Registration

  • 09:00 Opening Remarks

  • 09:15 Keynote - Thriving in a Market that Refuses to Change: Research-as-a-Service

    Phil Fersht, Founder and CEO of HfS Research, will discuss the rise of new analyst firms which are disrupting the traditional business models and relationships between analysts, AR executives and end-users.

    Read more.

  • 10:00 Fireside Chat: How leading Marketing Executives Are Leveraging the New Types of Influencers

    Keynote Phil Fersht hosts an onstage “fireside chat” with two leading marketing executives who “get” the new generation influencer and who have great ideas on how to manage next generation analyst relationships within their marketing strategies.

    Read more.

  • 10:30 Coffee Break

  • 11:00 Panel Discussion: Can Legacy Analysts Survive?

    An expert panel will look at how new types of analysts and IT research are changing the industry, and how analysts firms need to adapt their operations and business models to remain relevant to all types of research consumers.

    Read more.

  • 12:00 Lunch

  • 13:30 Breakout Session: Exclusive Insights Into the Analyst Value Survey 2015-2016

    Duncan Chapple will share an exclusive highlight of the findings of the Analyst Value Survey 2015-2016 with the AR Forum attendees.

    Read more.

  • 13:30 Breakout Session: The Impact of RPA and Automation

    A panel consisting of a sourcing advisor, advisor relations professional, analyst relations professional and an analyst will discuss the implications on automation and RPA on the IT research and Analyst Relations industry.

    Read more.

  • 14:30 Coffee Break

  • 15:00 The Impact of Digital

    In this multi-angle panel discussion the conversation will focus on how digital transformation has impacted the world of IT research and Analyst Relations, and perhaps more importantly, how this will continue to do so in the future.

    Read more.

  • 16:00 Closing Keynote: To Be Announced

  • 17:00 Drinks and Networking

Bringing together the most forward thinking innovators in the IT Research and Analyst Relations Industry


The Analyst Relations Forum is the event for the Analyst Relations community organised by Kea Company. Each year the AR Forum is crafted with care to bring together an exclusive mix of people from across the world who are active in the Analyst Relations and IT Research industry.

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Ticket Options

The AR Forum is an event for in-house Analyst Relations professionals, in-house C-level professionals with AR responsibility/affinity, analysts and research end-users. It is a limited seat capacity event, and event registration is based on approval.

If you are not sure whether you are applicable for a seat, we encourage you to drop us a note. The event organisation reserves the right to refund any tickets if we feel that you do not fit the target audience. We will contact you if that is the case.

Venue: The Proud Archivist


With great pleasure we announce the home of Analyst Relations Forum 2015, a great location which fits the forward-looking nature of this year’s AR Forum. London is home to the third-largest technology startup cluster in the world, Silicon Roundabout. Situated right in the centre, on the Regent’s Canal in Shoreditch, The Proud Archivist is a combined gallery, bar, restaurant, cafe and events space, serving fabulous food and drink in a beautiful setting. This will be the home for the AR Forum 2015.

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For any questions, please contact Kea Company by emailing us at

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