Kea Company Proudly Presents



10 AM – 6 PM 14 September 2017

More information

About the Forum


On September 14th 2017, we will once again be hosting our Kea Analyst Relations Value Forum at King’s College, in London to discuss the analyst market and the role analyst relations has to play in order to contribute to business success. If you are an analyst relations professional or an executive at an IT vendor we would love you to join the discussion and welcome you to our forum.


With presentations and panel discussions, this is a unique opportunity to:


• Network with technology analysts, analyst relations professionals, technology leaders
• Share best practices in support of your analyst relations in your company
• Discuss the changes within the analysts’ landscape

The overall theme for this year’s edition is:


“Changing Market Dynamics”


In the past, it was possible for an analyst relations professional to focus on a handful of analyst firms to cover a significant part of the research market. Today analyst relations professionals not only have to deal with a huge number of analyst firms but they must also consider the different roles (IT, marketing, management etc.) these firms are supporting in the market. This means that analyst relations’ are challenged to provide a multitude of perspectives, pitches and use cases to support the various analyst firms. It also means there is an increased requirement to coordinate (and motivate) internal stakeholder within the vendor company to contribute to the analyst relations efforts. In addition, new evaluation methodologies require different strategies to ensure a good positioning in vendor evaluations. The times where just providing the facts requested throughout an analyst’ firm RFI were enough to stand out from the crowd are gone. Finding and coaching references and encouraging-customers to participate in peer reviews are now also a key part of analyst relations.

The Awards Lunch


King’s College, London Strand Campus

AFA Awards Lunch:


Each year the Analyst Firm Awards (AFA) aims to recognize the most valuable analyst firms, and to recognize firms that have won a leading role in specific market segments.

The AFAs are awarded every year to top performing firms in 12 different categories and are based on the Analyst Value Survey. This year we will be congratulating the winners over a complimentary buffet lunch included in the forum and we hope to see you there to celebrate.

The Analyst Value Survey, which we have run each year since 2000, is the sustainable engine for the award. It reaches out beyond the analyst relations community and allows us to rank analyst firms according to the value they deliver to the users of analyst firm services. The awards recognize the leading analyst firms, chosen by the value delivered to users, in market segments which vary from year to year.

2017 Analyst Firm Awards


The 2017 awards listed below are in the following areas:

• Global
• Outstanding reports
• Strategy
• Internet of Things
• Cloud
• Analytics & Big Data
• IT Services
• Outsourcing & Automation
• Security & Risk
• Marketing
• Enterprise Applications
• Telecoms & Networks

We look forward to you joining us for lunch to celebrate the 2017 winners!

  • “The AR Forum is a great event and one that is firmly on my calendar every year”

    "As an AR Professional, the annual AR Forum is a valuable experience providing insight into industry issues, best practices and most importantly, a fantastic opportunity to catch up and engage with peers."

    - Caroline Dennington

  • “The AR Forum is a much-needed event for AR professionals”

    “The AR Forum is a much-needed event for AR professionals, especially for the many of us who run solo programs. I found lots of new ideas for doing things differently as well as validation of the things we are doing right. The networking and connections are invaluable.”
    -Robin Schaffer, UNIT4
  • “The AR forum had an impressive attendee list of AR professionals representing many of the leading IT companies across Europe”

    “The forum covered interesting, relevant topics that are crucial to the successful management of modern day AR. The sessions encouraged the sharing of ideas and best practices. They also highlighted the value that analyst firms, both large and small, can bring to clients. In addition it provided a great networking opportunity. All in all a great event!”
    -John Burton, EPAM Systems
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Event Program


Council Room, King’s College, Strand, London WC2R 2LS, UK
Tel: +44 (0)20 7836 5454


  • 09:30 - 10:00 Registration
  • 10:00 - 10:15 Welcome and setting the scene

    Introduction; Duncan Chapple (Kea Company)

  • 10:15 - 10:45 Spotlighting the three core topics of the day

    Introduction: Duncan Chapple (Kea Company)

  • 10:45 - 11:00 Coffee break
  • 11:00 - 12:30 How can AR cope with changing market dynamics?

    Speakers: Ludovic Leforestier (IIAR board), Allen Valahu (Accenture), Annelieke Nagel (Kea Company), Yvonne Kaupp (IIAR board)

  • 12:30 - 13:30 Analyst Firm Awards lunch with complimentary buffet and presentation of the AFAs
  • 13:30 - 15:00 How can analyst firms survive and grow?

    Joerg Kerler (Information broker), David Wilson (Fosway), Phil Fersht (HfS Research), Sven Litke (Kea Company)

  • 15:00 - 15:30 Tea break
  • 15:30 - 16:00 Analyst Value Survey presentation and KeaCircle Awards

    Presentation by Duncan Chapple.

  • 16.00 - 17:30 How to align analysts’ and AR pros’ objectives?

    Introduction: Alyssa Gilmore (Bloomberg)
    Panelists include: Allen Valahu (Accenture), Duncan Chapple (Kea Company), Phil Ferst (HfS Research), Rob Elston (Ericsson), Sarita Kincaid (Huawai)

  • 17:30 - 17:45 Closing remarks
  • 17:45 Onwards Networking & Cocktails

Bringing together the most forward thinking innovators in the IT Research and Analyst Relations Industry


The Analyst Relations Forum is the event for the Analyst Relations community organised by Kea Company. Each year the AR Forum is crafted with care to bring together an exclusive mix of people from across the world who are active in the Analyst Relations and IT Research industry.

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King’s College London

Venue: The Proud Archivist

We are proud to announce Kea Company’s ARV Forum will this year be returning to King’s College London where we have secured parts of the historical and elegant Strand Campus. The Council Room and Terrace Cafe will be our home for the day with views over the Thames during our evening drinks reception. The ideal venue for our celebratory event.

For detailed information on how to find King’s College after arriving in London, please go to:

If you have trouble finding a hotel/accommodation please do get in touch with and Emily will be happy to help.

Previous Sponsors

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For any questions, please contact Kea Company by emailing us at

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